Planning and Preparing a Pitch (P3: U21, M2: U21)


LO: Be able to create a proposal and pitch for an original media product based on a given brief


Original Presentation: This was my original pitch I presented to the client, I then worked on it and took feedback from my teachers and peers to present to the client in question. I wanted to to make the presentation clear and precise on my idea's. I feel that feedback was always going to be valuable and would also help me understand the client better. 


Original Pitch:




Feedback:
The feedback I received is to lower my price to become more competitive with in the market. for this reason I chose to lower my price down to lower than Q magazine to gain a customer fan base with the option to increase it later down the stage. 

The client felt that I needed to raise the age of my target audience from 14, for this reason I chose to up it to 18 as than we won't have any worries about mature or explicit content. I also felt that the demographic needed to be slightly narrowed so that the readership was more engaged on the content of the age group. 

I received positive feedback about the idea of having a hybrid edition. For this reason i chose to emphasis this and press on with the idea when presenting to the client. this allowed me to gain  a USP  meaning that it will give me a edge over my competitors such as hip hop weekly or que. 






Updated Presentation:

In terms up updates, you can see below that I have responded to the provided feedback and changed my price and target audiences.





+


Potential Client Questions:
- The client could ask me about the price range and ask if my magazine will be too expensive compared to my competitors, due to this I decided to change my price range to match the feed back I got from my peers and teachers this will allow me to be prepared for the client and 

- The client could ask me about how i plan to market the produce

  • Do you feel that the price of your magazine is competitive?
I feel that the price I have chosen to pitch my magazine is more than competitive and fair . This is because our magazine is going to be very similar magazines out there , on top of this our magazine has a USP  that will give it a edge over competitors 
  • How will you collect your information to build the magazine on a monthly basis?
I will collect the information by using and working with record labels , as well as really pushing into the market of social media , I believe this will allow me to collect a lot of Information regarding the magazine 
  • Is there a big enough scene in North London for this magazine?
yes, it's growing and we will also use other parts of London, I can see there is a big hip hop scene in north London  due to festivals such as wireless and a big fan base for the clothing such as supreme.
  • what will you demographic readership be? 
This is variable, I wanted to build on this concept but probably around 14-27. This is because when it comes to hip hop the fan base is around this age 

  • how will you advertise your product ?
I want to market my product in many different ways , one of the main ways  I want to market my product is through the use of word of mouth this allow me not to have to spend vast amounts of money on advertisement , I will ensure word of mouth works through making sure my product is of a high quality. 
  • how will you compete with your competitors ?
one way I will compete with my competitors I by making sure that our style is similar to our competitors who are already well established in the market this will mean that new and potential customer may think we have been in the market a long time and that they just haven't seen us in the shop 
  • what is your USP ?
our USP is the fact that we will offer every couple of editions we will offer a hybrid editions of two genres of music , this is something that no other magazine out there offers and will give us that edge. 








Comments

Post a Comment

Popular posts from this blog

Post-Production techniques and processes (P5: U3)

Image
Learning Outcome 4 (U3): Be able to carry out post-production techniques and processes for an original media product to a client brief.   Here are my final production pieces. I have exported them as JPEGs to meet my client requirements. Screen  shots from photoshop making the double page spread Tools used, how it meets the client brief and how I created meaning Here are the tools I used for my front cover. I worked with everything on layers so that I could easily change anything without having to go back too far if I made a mistake. This would have slowed down the production time as we would have needed to start again. It also means it was easier to make changes to the colour  scheme and layout. I used the rectangle tool to create my text boxes and the lowered the brightness of the boxes so that my text would pop off the page a little more. This is common practice...
Read more

Pitch your ideas (P4: U21, M3: U21)

Image
LO: Be able to pitch ideas on a proposed media product and respond to questions This video is my real pitch conducted in front of the client in which I worked on things in my first pitch and attempted to better then my real one. Feedback and an understanding from the pitch (M3) There was a problem   with the name of my title as werent sure how it sounded   -       there was a problem with the fonts I used as it was associated with being rock and may limit me -     The client liked the idea of having a hybride magazine and the fact you can gain new customers through it   .  -      The client thought that having word of mouth and social media as my main sources of adverisment would be a issue as they are unreliable .      My client found an issue with the name of my title as they weren’t sure how it sounded. The client thought that the word “tuneee” had to many of ...
Read more

Plan and develop pre-production materials (P3: U3, M2: U3)

Image
Learning Outcome 2 (U3): Be able to plan and develop pre-production materials for an original media product to a client brief. Gantt Chart location permission form  Location Reece Risk assessment-   Hazard Risk level (L, M, H) How it will be managed Violence (muggings) High risk Always make sure that we are together and in eyeline.  One way we could prevent this by employing some security taking the photo shoot Cars one way we could prevent from crashing into us is making sure we have a adequate amount of space so people don’t spill out onto the streets  Crowd control Low risk Make sure no information is leaked about when the shoot is going to happen. Naturally when taking a photo shoot it can get a lot of attention from the public , one way we could Stop the crowd from over following us by making sure there a adequate amount of. Security , We could also make sure our ...
Read more