Pitch your ideas (P4: U21, M3: U21)

LO: Be able to pitch ideas on a proposed media product and respond to questions

This video is my real pitch conducted in front of the client in which I worked on things in my first pitch and attempted to better then my real one.

Feedback and an understanding from the pitch (M3)

• There was a problem  with the name of my title as werent sure how it sounded  
• -      there was a problem with the fonts I used as it was associated with being rock and may limit me
• -     The client liked the idea of having a hybride magazine and the fact you can gain new customers through it  . 
• -      The client thought that having word of mouth and social media as my main sources of adverisment would be a issue as they are unreliable .
  

     My client found an issue with the name of my title as they weren’t sure how it sounded. The client thought that the word “tuneee” had to many of the letters “E” meaning it sounded very weird. on reflection I agreed with him and there for I changed the name of my magazine to “TUUNE” this made it a lot easier to pronounce whilst still being very similar to the original name. Having a name thats understandable is most important as this will help it to create a following. For example Q, Rollings stones and Mix Mag are all names that are easy to remember and say. 

     There was a problem with the fonts I used as it was associated with being rock and may limit me. This was important as I am trying to create a souly hip hop magazine and only target people who have a interest in hip hop or want to gain a interest . However rock fonts are very similar to hip hop ones so I can see where the confusion lies, due to this I believe that the other points needed to be prioritised over the font of the logo. I don't want to pin myself down with the font but I feel that the style we have gone with gives us a small edge over the rest of the magazines and makes us look a little different. 

The client like the idea of working on a hybrid edition every quarter, As this idea seemed to be favourable I have pushed on with this idea and now I'm creating a page mock up. Doing this will allow me to show them what it could potentially look like. I wanted to bring other genre's of music together to highlight the versatility of hip hop and North London. 

   The client thought having a organic interest from word of mouth and social media was unreliable, Although this can be true. I believe that social media is a one of the most powerful forms of advertisement there is.  I decided to use additional form of marketing and advertisement for example I am going invest into making posters where I will put up around north London in north London locations such as tube/bus stations and corner shops. also, once I start to gain some profit I will look at TV or radio adverts these will massively boost my brand awareness however they are very expensive this sis why I will have to hold off on them until I start to make revenue as only then can I justify investing that much.