Evaluate the response (D1: U21)

LO: Be able to pitch ides on a proposed media product and respond to questions


 The client provided me with six clear pieces of feedback, that I have been able to reflect on. Some I will reject and others I will act on to develop my production. I have discussed them in detail below.

 Feedback accepted with improvements 
 - The client was confused about the use the use of the triple “eee” as it was very irregular to see this in a magazine title . he was also confused about what it would sound like with the triple “E” so in reflection I will shorten my title name to “TUUNE” this will allow it to still stand out with out looking strange or odd. this is a very key piece of feedback and i will take it and change my magazine according to it . 

 - He also stated that I should not only use red ,white and black for the cover-page and use other colures as well as it sort of limited me and what we could do . on top of this red white and black seemed to qunote rock themed music , as I'm going hip-hop I could use colures with the likes of neon and yellow .It fully agree with the client  ideas here as i think adding one or two colours will be ok but not too many more as want to associate my self with the market. It also reflects the vibrancy, which is a client requirement.

- The client  liked the idea of having a hybrid magazine cross over with another type of music such as rock or something else this will allow you gain new customers from other genres of music. this means that i will 10 percent use this idea and concept in my magazine, by including cover lines that promote other music genres.

- In terms of marketing the client said that is should not have used word of mouth as my main source of advertisement as it is unreliable and inadequate to gain new customers , so I will take this on board and use other sources of advertisement such as posters in tube stations and bars/pubs around north London and at other community centres around north London . on top of this we will put free leaflets around north London again in tube stations and community centers. I will use more than one way to advertise , I will originally saturate the market with posters and leaflets and than through that word of mouth will spread the name “tunee"and will grow from there . however printing a lot of posters and leaflets can cost a lot of money so we need to make sure we don't over do it . I will also use social media links as this is a clear way that my target audience are marketed.

 Feedback rejected with justification 

The client said that we would want to be unique and not aline our selves in terms of looks in the market as we may get lost with in it and lack our own identity , I however strongly disagree with this concept I believe that we need to match what our competitors are doing so people believe that we are a well established brand so therefore they will have trust In us this will allow us to gain a customer fan base. 

 The client also said that we should not be looking at the likes of Hip hop weekly as a competitor as they are aimed at the lower end of the market , I chose to ignore this piece of information as I felt that although its targeted a lower end of the market it is still hip hop and its in north London so has a great amount of relevance to us.


Comments

Post a Comment

Popular posts from this blog

Post-Production techniques and processes (P5: U3)

Image
Learning Outcome 4 (U3): Be able to carry out post-production techniques and processes for an original media product to a client brief.   Here are my final production pieces. I have exported them as JPEGs to meet my client requirements. Screen  shots from photoshop making the double page spread Tools used, how it meets the client brief and how I created meaning Here are the tools I used for my front cover. I worked with everything on layers so that I could easily change anything without having to go back too far if I made a mistake. This would have slowed down the production time as we would have needed to start again. It also means it was easier to make changes to the colour  scheme and layout. I used the rectangle tool to create my text boxes and the lowered the brightness of the boxes so that my text would pop off the page a little more. This is common practice...
Read more

Pitch your ideas (P4: U21, M3: U21)

Image
LO: Be able to pitch ideas on a proposed media product and respond to questions This video is my real pitch conducted in front of the client in which I worked on things in my first pitch and attempted to better then my real one. Feedback and an understanding from the pitch (M3) There was a problem   with the name of my title as werent sure how it sounded   -       there was a problem with the fonts I used as it was associated with being rock and may limit me -     The client liked the idea of having a hybride magazine and the fact you can gain new customers through it   .  -      The client thought that having word of mouth and social media as my main sources of adverisment would be a issue as they are unreliable .      My client found an issue with the name of my title as they weren’t sure how it sounded. The client thought that the word “tuneee” had to many of ...
Read more

Plan and develop pre-production materials (P3: U3, M2: U3)

Image
Learning Outcome 2 (U3): Be able to plan and develop pre-production materials for an original media product to a client brief. Gantt Chart location permission form  Location Reece Risk assessment-   Hazard Risk level (L, M, H) How it will be managed Violence (muggings) High risk Always make sure that we are together and in eyeline.  One way we could prevent this by employing some security taking the photo shoot Cars one way we could prevent from crashing into us is making sure we have a adequate amount of space so people don’t spill out onto the streets  Crowd control Low risk Make sure no information is leaked about when the shoot is going to happen. Naturally when taking a photo shoot it can get a lot of attention from the public , one way we could Stop the crowd from over following us by making sure there a adequate amount of. Security , We could also make sure our ...
Read more